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Nike Swoosh Saturday

At Swoosh Saturday events, Nike Young Athletes are invited to partake in special kids–only services at select Nike stores. In addition, they also get to participate in a training experiences with Nike Pro Athletes and Trainers. A visual center was needed to direct the Swoosh Saturday experience across all touch points including events, retail, and digital.

 I worked with the Young Athletes Brand team, as well as the Global Young Athletes team, to pull together various elements into a cohesive voice and concise vision for all Swoosh Saturday events.

I worked with the Young Athletes Brand team, as well as the Global Young Athletes team, to pull together various elements into a cohesive voice and concise vision for all Swoosh Saturday events.

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 This visual center serves as a guide directing partner agencies in their development of collateral pieces throughout all build outs.

This visual center serves as a guide directing partner agencies in their development of collateral pieces throughout all build outs.

 Role: Lead Design For: Nike North America Brand Design  TEAM: Design Director: Jason Murphy Art Director: Shelby Tiffany Pattern Illustration: I Love Dust 

Role: Lead Design
For: Nike North America Brand Design

TEAM:
Design Director: Jason Murphy
Art Director: Shelby Tiffany
Pattern Illustration: I Love Dust