What problem do you solve for your customers?
What is the purpose of your existence (other than to make money)?
Who is your ideal customer?
Please share 5 adjective or words that best describe your ideal customer.
i.e. - demographic details, psychological profile, story, interests
What is the primary message do want to convey to your customers?
This is about how you want customers to feel each time they interact with your business.
Is there a unique story behind your business or business name or logo?
People connect through stories. Storytelling is an effective way to create and sell a brand image.
How are you different?
Why should your prospects buy from you or engage with you?
Who are your 3 main competitors (direct or indirect)?
What do you like about their presence? What do you dislike about their brand identity?
What are the final deliverables you’ll need? Does any of your current material need to be updated to match the new brand identity?
logo, website, product packaging, business cards, marketing collateral, advertising, etc.
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
Think about the desires and feelings you want to invoke in your customers.
Any specific font style preferences?
(bold, script, modern, light, hand-drawn, custom lettering)
Are there any foreseeable events that may delay the schedule?
(vacations, holidays, tradeshows, etc.)