adidas — Ultraboost DNA
ROLE Art Director, Design Lead
CREATIVE PARTNERS
Nicole Dunham, ACD
Jessica Stacy, ACD
Hawley Martin, CW
Titus, Motion Design
Alexandra Brown, Strategy
Isabella McVey, Design
Adidas North America Brand Design, Agency
CREATIVE PARTNERS
Nicole Dunham, ACD
Jessica Stacy, ACD
Hawley Martin, CW
Titus, Motion Design
Alexandra Brown, Strategy
Isabella McVey, Design
Adidas North America Brand Design, Agency
Concept, art direction, evergreen toolkit and production oversight for the launch of the a whole new Ultraboost – the DNA. Our challenge was to position the UB DNA as a lifestyle sneaker, while staying true to its Ultraboost running heritage.
We aimed to empower those who blend performance with personal style. We built our visual direction around the concept that fashion is what you buy, style is how you put it together.
Without the opportunity to capture original content, the art direction hinged on typography, color, and creative cropping of the shoe itself. Rollout included ecom, social, app, and email placements.
We aimed to empower those who blend performance with personal style. We built our visual direction around the concept that fashion is what you buy, style is how you put it together.
Without the opportunity to capture original content, the art direction hinged on typography, color, and creative cropping of the shoe itself. Rollout included ecom, social, app, and email placements.
