PROJECTS         INFO

adidas  — Alpha Instinct Seeding Kit


ROLE Art Director, Design Lead

PARTNERS
Kyle Everett, ACD
Dave Coy, Photography
Patric Zerr, Retouching
Roundhouse, Agency



Concept, design and photoshoot art direction for the adidas Alpha Instict seeding kit – a premium gift with a tactile experiences that went out to artists, athletes, and influencers as part of the PR at product launch.

These signature PR Kits take the everyday moment of a branded gift and turn it into a singular occasion, an unforgettable mini-event that adds clever storytelling and a personal touch.

With so many eyes on the social accounts of the recipients of each kit, they win their place in high-profile feeds and earn the excitement of every recipient.